The Marketer’s Changing Role
under Healthcare Reform.

Healthcare is in the midst of a dramatic transformation. The industry is on a quest for value. As healthcare organizations focus on the development of new systems of care to ensure improved health status at a lower cost, the marketer's role needs to be reevaluated. Don’t miss this opportunity to discover how healthcare’s changing landscape presents new challenges and opportunities for marketing leaders, and how we should ensure relevance in a reformed environment.

Hospital Advertising
Needs Surgery. Paging Dr. McDreamy!

Hospital advertising is a little under the weather! Too many hospitals seem to believe that differentiation means out-same-ing every other hospital’s sameness! There’s nothing wrong with using traditional marketing tactics. What is wrong is using them in combination with the same old creative ideas that have appeared over and over. Hospitals can create real differentiation through traditional, and some non-traditional, marketing channels by implementing brand new creative ideas. It’s time to shift the paradigm.

The MISSING LINK BETWEEN
STrATEGY & PERFORMANCE

Effectiveness in today’s healthcare organization demands strong, insightful strategy. But, more importantly, your organization must have the operational capabilities to effectively execute your strategy. Don’t miss this opportunity to take a deeper look at how the changing landscape of today's healthcare environment is affecting strategic development. Learn how to identify the keys to success and the warning signs of failure in strategic execution.

Branding in a new
Era of Healthcare: Not Your Father's Hospital

Ten Adams is here to help you discover how to brand your hospital in the new era of healthcare.

Find out how understanding consumers changing expectations of your hospital will impact your hospital’s success.

Hospital Marketing leadership:
ROI, Measurement and Accountability for Hospital Marketers

Today more than ever, hospital marketers are being held accountable for demonstrating marketing results. Learn the best approaches to measure and report ROI on integrated, social media and traditional marketing campaigns.

Pulling off the Band Aid:
Easing the Pain of Healthcare Reform

The concept of the ACO is beyond overwhelming when we start to think of the logistics of a transition. Learn where to start + some tips to help ease the growing pains along the way. Discover how wellness initiatives are a critical component to this transition, and learn ways to leverage your wellness initiatives as a critical element in the creation of a successful ACO.

Hospital branding:
How to stand out in a sea of sameness

To compete for future market share, hospitals must make some difficult decisions regarding branding. Understand how “hospital branding” is defined, how it is accomplished, and what strategies and tactics can be employed to make it work.