01 SEPTEMBER 11
TEN ADAMS to Present Informative & Transformational Seminar at Hospital Marketing Conference: Why Culture Matters to Patient Experience
Evansville, IN – September 1, 2011 On Friday, September 16th, 2011, from 3:30pm to 4:45pm, TEN ADAMS, a national hospital marketing firm with more than 25 years of experience, will present a seminar entitled, Why Culture Matters to Patient Experience. This informative seminar is being presented at Connections 2011, the annual conference and exhibits of the Society for Healthcare Strategy and Market Development (SHSMD). The seminar is part of the Leadership/Development track and examines the importance of workplace culture in delivering an optimal patient experience.
“We are excited about presenting at SHSMD this year,” noted Jon Headlee, President of TEN ADAMS. “We believe this presentation is particularly important for hospital CEO’s and marketing directors because of the stiff competition in the healthcare arena and need to uncover all possible methods of patient acquisition and retention. Members of our team have walked in the hospital administrator’s shoes and have faced the same challenges they confront today. More importantly, we have experience crafting solutions to those challenges, and attendees will find that some of these solutions are shared in our presentation.”
Hospitals are facing serious challenges today. According to the American Hospital Association, the total number of hospitals declined from 7,156 in 1975 to 5,795 in 2009 due in large part to financial pressures from decreasing reimbursements and increasing operating costs, forcing them to merge into larger hospitals to benefit from economies of scale and decreased competition. Healthstream Research (HSR), one of the healthcare industry’s foremost research resources, recently reported that in order to overcome financial challenges today, hospitals need to focus on employee satisfaction and retention and the employee’s role in providing high-quality patient care. The HSR study concluded that without employee engagement, there can be no patient engagement.
The TEN ADAMS presentation explores employee engagement and its relationship to the hospital culture and patient satisfaction. The presentation points out that improving employee engagement is vital to establishing a new mindset in healthcare organizations and developing a culture that promotes care, safety, service and value for the patient and their families. TEN ADAMS will share with the audience a real life example of a hospital that needed a significant transformation in multiple areas of organizational performance and how TEN ADAMS was able to help them. Participants will be educated on the difference between marketing and branding and how an organization’s culture becomes the brand promise. The session closes by providing practical and useful insights into what hospital leaders need to do to energize or transform workplace culture.
Jon Headlee, President of TEN ADAMS and Scott Mosley, VP of Strategy, are the presenters for this seminar. Both men are seasoned healthcare marketing professionals with over 45 years of combined experience in the profession.
About TEN ADAMS: TEN ADAMS offers big picture marketing strategy and planning coupled with award-winning creative and detailed program implementation that brings their ideas to life. By focusing exclusively on hospitals and healthcare services, they have become an invaluable resource to an impressive roster of clients around the country.
About SHSMD: The SHSMD conference is being held this year in Phoenix, Arizona, September 14th through the 17th, at The J.W. Marriott Desert Ridge Resort and is entitled, Exploring New Horizons. This year, participants will be able to get up to date on the latest trends, issues, and best practices in healthcare strategy, take away new ideas and skills that will pay off back at the office, network with colleagues from around the country and find the latest marketplace solutions in SHSMD’s Exhibit Hall. This is SHSMD’s 15th Anniversary and is celebrating with special sessions, events, and surprises. SHSMD
For more information, please contact:
Jon Headlee, President Phone: 812.253.6300
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